Use design to transform your ideas into powerful visuals that connect with the right audience, define your brand, or take your project to the next level. Students, entrepreneurs, community groups, social media influencers, bloggers or campaigners: this practical guide is for you, and everyone else who wants to learn how to communicate visually, combining the building blocks of type, photography, illustration, and colour to create designs that inform, influence, and enthral. All the key principles of graphic design are explained via a series of specially created, beautifully streamlined graphics that show, rather than tell, you what you need to know. In addition, detailed how-to demonstrations, hands-on workshops, and inspirational galleries of the best design will help you to achieve your aims, from creating a brand identity or setting the right mood by choosing the best typeface, to organizing the elements of a layout to boost your message and meaning. Ten step-by-step projects help you create your own bespoke designs - for websites, digital newsletters, e-commerce, invitations, posters, sales materials, and more. There's also plenty of practical advice, including tips on publishing online, dealing with printers, commissioning professionals, and finding free design tools. If you're ready to use the power of design to take your personal project or burgeoning business to the next level, Graphic Design for Everyone is a one-stop resource to becoming an effective, inspirational visual communicator.
Turn creating anime characters and stories from a passion into your profession with this guide to drawing and painting, promoting, and selling your work. Specially commissioned step-by-step tutorials by respected professionals help you fine-tune your technique for engaging results, and define your niche as a pro artist. Projects tackle anime styles such as the dynamic Shonen and fantasy tinged Shojo, both aimed at adults, and Kodomo, created for children. Case studies explore anime sub-styles, helping you pinpoint how your innate style fits into the anime landscape, and what to focus on creatively and commercially for professional success. The book also asks: what is your brand, who is your audience, and how will you engage with it In a competitive environment, your ability to stand out, grab, and maintain attention is key. Independent professional artists who have done just that discuss this, plus the planning, work, and management that go into running you own brand. Promoting your art, growing your audience on social media, and establishing an ecommerce site to convert that audience into sales - every aspect of being a professional artist is covered. There is even advice about choosing related products and merchandise that complement your brand and provide a relevant backdrop for your art.
Whether your favourite medium is digital, traditional, or a mix of both, Stockholm-based Feefal will have used it to explore her unique world of anthropomorphised figures, animals in dream-like settings, and cool-girl magic. Her spooky-cute style has been a constant throughout her career, amassing 870K dedicated Instagram followers who not only adore her art, but are always keen to know the stories and inspiration behind it. Now for the first time, Feefal has written a beautifully produced book, her work printed on high-quality paper, providing the chance to not only show what she does, but also how. 3dtotal Publishing excels at helping artists to communicate both the motivations behind their unique creativity, and the technical tips and tricks they use. Feefal shares the early influences that put her on the path to becoming the professional character designer she is today, including those of her Swedish-Japanese upbringing. In doing so, the ideas behind paintings such as Lamp Shade Lady, Understanding the Hahahaki Disease (a fictional ailment caused by unrequited love) and Momento Mori are explained. With galleries of curated classics intertwined with step-by-step tutorials and fascinating insights into her creative process, Feefal's work is as intriguing as it is spellbinding.