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Retail Marketing Management : The 5 Es of Retailing [Hardcover]

by Grewal, Dhruv

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A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.

image of Retail Marketing Management : The 5 Es of Retailing
9781526446848
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Item Type English Books (Hardcover)
Publication Date 2018/12
Publisher SAGE Publications Ltd (GB)
ISBN 9781526446848
Size/Pages 200p

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