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Innovative B2B Marketing : New Models, Processes and Theory (2ND) [Paperback]

by Hall, Simon

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Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing.

image of Innovative B2B Marketing : New Models, Processes and Theory (2ND)
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Item Type English Books (Paperback)
Publication Date 2022/05
Publisher Kogan Page Ltd (GB)
ISBN 9781398604766
Size/Pages 304p

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