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Why We Buy : The Science of Shopping (Updated Revised) [Paperback]

by Underhill, Paco

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Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.

image of Why We Buy : The Science of Shopping (Updated Revised)
9781416595243
  • ฿581.00 Online Price
  • ฿522.00 Kinokuniya Privilege Card Member Price
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Item Type English Books (Paperback)
Publication Date 2008/12
Publisher Simon & Schuster (US)
ISBN 9781416595243
Size/Pages 306p

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