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Tipping Point : How Little Things Can Make a Big Difference [Paperback]

by Gladwell, Malcolm

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Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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9780316679077

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Item Type English Books (Paperback)
Publication Date 2001/05
Publisher Little, Brown and Company (US)
ISBN 9780316679077

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