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This Is Service Design Thinking : Basics, Tools, Cases [Paperback]

by Stickdorn, Marc / Schneider, Jakob

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How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers.

image of This Is Service Design Thinking : Basics, Tools, Cases
9781118156308
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Item Type English Books (Paperback)
Publication Date 2012/03
Publisher John Wiley & Sons Inc (US)
ISBN 9781118156308
Size/Pages 373p

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