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The Brand Gap : How to Bridge the Distance between Business Strategy and Design (Revised) [Paperback]

by Neumeier, Marty

  • (0)

Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.

image of The Brand Gap : How to Bridge the Distance between Business Strategy and Design (Revised)
9780321348104
  • ฿1,129.00 Online Price
  • ฿1,016.00 Kinokuniya Privilege Card Member Price
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Item Type English Books (Paperback)
Publication Date 2005/08
Publisher New Riders Pub (US)
ISBN 9780321348104
Size/Pages 194p

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