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Strategy Builder : How to create and communicate more effective strategies [Hardcover]

by Cummings, Stephen / Angwin, Duncan / Walthall, Rebecca (ILT)

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"A visual and interactive guide to building and communicatingstrategies that actually work The effective conditions for selling a strategy are not thatdifferent from a public presentation or a coach seeking to get hisplayers to change tack. For a new approach to succeed you need 'buyin'. Your stakeholders -- bosses, employees, peers, governmentofficials, and investors -- are already making judgments abouthow much they will engage with you and your strategy within sevenseconds of you beginning to explain it. They, and you, are makingstrategic decisions at a glance. So how do you best captivate yourpotential stakeholders in your strategic endeavours? TheStrategy Builder will show you how. Combines a quick guide to key management frameworks with aninteractive "how to adapt the model" approach Includes comments and tweets from experts around the world A visually interactive guide that puts strategy building inperspective "--

image of Strategy Builder : How to create and communicate more effective strategies
9781118707234
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Item Type English Books (Hardcover)
Publication Date 2015/03
Publisher John Wiley & Sons Inc (US)
ISBN 9781118707234
Size/Pages 243p

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