Books Kinokuniya Thailand

❆ Online Shopping 1000 THB (or over) get FREE *Economy Delivery 1- 31 August 2020.  ♕ พิเศษ สั่งซื้อออนไลน์ 1000บาทขึ้นไป *จัดส่งราคาประหยัด ฟรี ตลอดเดือน สิงหาคม 2563 ❉

สั่งซื้อออนไลน์ครบ 1,000 บาทและเลือกรับสินค้าที่ร้าน/สาขา วันนี้ถึง 30 กันยายน 2563 รับฟรี "Thank You Cash Voucher" มูลค่า50 บาท/1คำสั่งซื้อฯ *สำหรับใช้ที่ร้าน/ สาขา

Press Start : Using Gamification to Power-up Your Marketing [Paperback]

by Griffin, Daniel / Van Der Meer, Albert

  • (0)

Shortlisted for the 2020 Business Book Awards Do you know someone obsessed with a mobile game like Candy Crush? Have you ever felt a rush when you completed a task... and perhaps another when you crossed it off your to-do list? Or maybe you have that one running-obsessed friend who has to log everything on their fitness app? The fact is, these obsessions and 'highs' affect all of us, and they can be powerful drivers in terms of how we behave. In an increasingly commoditized world, marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands. This is marketing gamification: the practice of taking the motivational elements of games (like challenges, achievements and teams) and applying them intelligently in real-life situations to improve engagement and performance. With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide - especially as there have been so many high-profile failures. Written specifically for marketing professionals, Press Start explores the benefits and uses of gamification, and ties together motivational psychology and case studies with popular game mechanics and design principles. More importantly, the book will provide readers with a step-by-step guide for successfully designing their own marketing gamification solutions.

image of Press Start : Using Gamification to Power-up Your Marketing
9781472970510
  • ฿710.00 Online Price
  • ฿639.00 Kinokuniya Privilege Card Member Price
  • Availability Status : In stock at the Fulfilment Centre.
  • Usually dispatches around 3 to 5 working days.
  • Retail store and online prices may vary.
  • Delivery time required depends on your selected option.

domestic delivery FREE Shipping on orders over ฿1,500.00

N.B. While every attempt has been made to ensure stock availability, occasionally we do run out of stock at our stores.

STORE STOCK STATUS In Stock

See below for nearest stores with available stock.

To confirm availability and pricing, please call the store directly.

Item Type English Books (Paperback)
Publication Date 2020/02
Publisher St Martins Pr (GB)
ISBN 9781472970510
Size/Pages 278p

  • 1
  • BRANDLife Restaur...
  • ฿1,030.00 Online Price
  • ฿973.00 KPC Member Price

  • 2
  • Develop Your Pres...

  • 3
  • Measure What Matt...

  • 4
  • How to Sell Anyth...

  • 5
  • Good to Great -- ...