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Power Branding : Leveraging the Success of the World's Best Brands [Hardcover]

by McKee, Steve

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Ignoring conventional marketing wisdom has enabled many startups to develop into international corporations. Drawing on case studies from iconic brands Coca-Cola, General Motors and Google, amongst others, this book shows how counter-intuitive strategies used by the biggest brands can also best serve small and mid-sized companies.

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9781137278845
  • ฿1,608.00 Online Price
  • ฿1,447.00 Kinokuniya Privilege Card Member Price
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Item Type English Books (Hardcover)
Publication Date 2014/02
Publisher Palgrave Macmillan (GB)
ISBN 9781137278845
Size/Pages 256p

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