Books Kinokuniya Thailand

✡ Online Shopping 800 THB (or over) get FREE *Economy Delivery 1-31 January 2023. ✡ พิเศษ สั่งซื้อออนไลน์ 800บาทขึ้นไป *จัดส่งราคาประหยัด  ฟรี ตลอดเดือนมกราคม 2566

People-Driven Experience : The Battle for trust in the Digital Age [Hardcover]

by Harles, Robert

  • (0)

Explore the human side of the latest digital technologies and trends

In Human-Driven Experience: The Battle for Trust in a Digital Age, veteran digital strategist delivers a must-read exploration of how to capture the attention of consumers whose tolerance for inauthenticity is at an all-time low. In the book, you'll discover ways to harness the sometimes whiplash-inducing pace of change in the marketplace to accelerate innovation in your own organisation.

The author discusses the need for increased mobility between functional areas like information technology, digital and marketing and how privacy and security must become essential components of your brand's promise to consumers. You'll also find:



Strategies for creating end-to-end digital experiences that hit home with consumers
Techniques for rising above the ever-loudening din of inauthentic advertising and marketing that has made consumers increasingly sceptical of new and established brands
Incisive discussions of how data is becoming ever more targeted, identifiable and real-time - and what to do about it

Perfect for executives, managers and other business leaders, Human-Driven Experience is also a can't-miss resource for marketing, digital and IT professionals looking for ways to make sense of a consumer landscape that's been turned upside down by digital technologies.

10%
Off
image of People-Driven Experience : The Battle for trust in the Digital Age
9781119812982
  • ฿1,666.00 ฿1,499.00 Online Price
  • ฿1,416.00 Kinokuniya Privilege Card Member Price
  • Availability Status : In stock at the Fulfilment Centre.
  • Usually dispatches around 3 to 5 working days.
  • Retail store and online prices may vary.
  • Delivery time required depends on your selected option.

domestic delivery FREE Shipping on orders over ฿800.00 (Economy Delivery) or ฿1,500.00 (Standard Delivery; normal shipment)

N.B. While every attempt has been made to ensure stock availability, occasionally we do run out of stock at our stores.

STORE STOCK STATUS In Stock

See below for nearest stores with available stock.

To confirm availability and pricing, please call the store directly.

  • Siam Paragon store

    Shelf Location
    : EB066
    Stock
    : Available
  • EmQuartier Store

    Shelf Location
    :
    Stock
    : Available
  • Bangkok store

    Shelf Location
    :
    Stock
    : Available
Item Type English Books (Hardcover)
Publication Date 2022/10
Publisher Wiley (US)
ISBN 9781119812982
Size/Pages 256p

  • 1
  • The Visual MBA : ...

  • 2
  • Four Thousand Wee...

  • 3
  • The Intelligent I...

  • 4
  • Atomic Habits : t...

  • 5
  • The Concise 48 La...