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No B.S. Guide to Brand-Building by Direct Response : The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand without Buying It (No B.S.) [Paperback]

by Kennedy, Dan S.

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Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING--NOT PURCHASED OUTRIGHT. Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying brand power. It's about getting a highly valuable brand--FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe-- customers who believe in, promote and buy your brand.

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9781599185330
  • ฿694.00 Online Price
  • ฿624.00 Kinokuniya Privilege Card Member Price
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Item Type English Books (Paperback)
Publication Date 2014/04
Publisher Entrepreneur Press (US)
ISBN 9781599185330
Size/Pages 280p

  • 1
  • Creative Blindnes...

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  • Damn Good Advice ...

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  • Building a StoryB...

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  • One Plus One Equa...

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  • Leaders Eat Last ...