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Misbehaving: The Making of Behavioural Economics [Paperback]

by Thaler, Richard H

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When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.

image of Misbehaving: The Making of Behavioural Economics
9780241951224
  • ฿361.00 Online Price
  • ฿324.00 Kinokuniya Privilege Card Member Price
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Item Type English Books (Paperback)
Publication Date 2016/05
Publisher Penguin Books Ltd (GB)
ISBN 9780241951224
Size/Pages 432p

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