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Marketing Insights from a to Z : 80 Concepts Every Manager Needs to Know [Hardcover]

by Kotler, Philip

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In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business.

image of Marketing Insights from a to Z : 80 Concepts Every Manager Needs to Know
9780471268673
  • ฿1,107.00 Online Price
  • ฿996.00 Kinokuniya Privilege Card Member Price
  • Availability Status : In stock at the Fulfilment Centre.
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Item Type English Books (Hardcover)
Publication Date 2003/03
Publisher Wiley (US)
ISBN 9780471268673
Size/Pages 224p

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