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Inside Coca-Cola : A Ceo's Life Story of Building the World's Most Popular Brand [Paperback]

by Isdell, Neville / Beasley, David

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A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.

image of Inside Coca-Cola : A Ceo's Life Story of Building the World's Most Popular Brand
9781250013712
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Item Type English Books (Paperback)
Publication Date 2012/10
Publisher St Martin's Press (US)
ISBN 9781250013712
Size/Pages 288p

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