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Hooked : How to Build Habit-forming Products -- Hardback [Hardcover]

by Eyal, Nir

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Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.

image of Hooked : How to Build Habit-forming Products -- Hardback
9780241184837
  • ฿609.00 Online Price
  • ฿548.00 Kinokuniya Privilege Card Member Price
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Item Type English Books (Hardcover)
Publication Date 2014/11
Publisher Penguin Books Ltd (GB)
ISBN 9780241184837
Size/Pages 256p

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