Books Kinokuniya Thailand

❆ Online Shopping 1000 THB (or over) get FREE *Economy Delivery 1- 31 August 2020.  ♕ พิเศษ สั่งซื้อออนไลน์ 1000บาทขึ้นไป *จัดส่งราคาประหยัด ฟรี ตลอดเดือน สิงหาคม 2563 ❉

สั่งซื้อออนไลน์ครบ 1,000 บาทและเลือกรับสินค้าที่ร้าน/สาขา วันนี้ถึง 30 กันยายน 2563 รับฟรี "Thank You Cash Voucher" มูลค่า50 บาท/1คำสั่งซื้อฯ *สำหรับใช้ที่ร้าน/ สาขา

Experimentation Works : The Surprising Power of Business Experiments [Hardcover]

by Thomke, Stefan H.

  • (0)

"When it comes to innovation, relying on intuition won't cut it anymore. Whether it's improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. This is especially true in the online world, where predicting customer behavior is virtually impossible. Managers can, however, discover whether a new product, service, or business model will fail or succeed--by subjecting it to rigorous experimentation. Think about it. A pharmaceutical company would never introduce a new drug without first conducting a round of experiments based on established scientific protocols. Yet that's essentially what many companies do when they roll out new products and services. As Harvard BusinessSchool professor Stefan Thomke shows in this eye-opening and essential book, the "best guess" approach to innovation is changing fast. There are now leading companies that conduct more than ten thousand online controlled experiments annually, engaging millions of users. These organizations have discovered that an "experiment with everything" approach has a big payoff, giving them a considerable competitive advantage. How can you do this at your company? Leaders and managers need to create an "experimentation organization" that masters the science of testing and puts the discipline of experimentation at the center of the innovation process. It used to take companies years to build the infrastructure and develop the expertise to run hundreds of experimentseach day. But Thomke shows how, with advances in technology, these capabilities are at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create better customer experiences, and generate huge financial returns. Filled with engaging and instructive stories of leading experimentation organizations, Experimentation Works will be your guidebook to a truly new way of thinking and innovating"--

image of Experimentation Works : The Surprising Power of Business Experiments
  • ฿1,017.00 Online Price
  • ฿915.00 Kinokuniya Privilege Card Member Price
  • Availability Status : In stock at the Fulfilment Centre.
  • Usually dispatches around 3 to 5 working days.
  • Retail store and online prices may vary.
  • Delivery time required depends on your selected option.

domestic delivery FREE Shipping on orders over ฿1,500.00

N.B. While every attempt has been made to ensure stock availability, occasionally we do run out of stock at our stores.


See below for nearest stores with available stock.

To confirm availability and pricing, please call the store directly.

Item Type English Books (Hardcover)
Publication Date 2020/02
Publisher Harvard Business School Pr (US)
ISBN 9781633697102
Size/Pages 272p

  • 1
  • Principles
  • by Dalio, Ray
  • ฿927.00 Online Price
  • ฿834.00 KPC Member Price

  • 2
  • The Design Thinki...

  • 3
  • Business Model In...

  • 4
  • Mindset - Updated...

  • 5
  • Shoe Dog : A Memo...