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Differentiation Strategy : Winning Customers by Being Different [Paperback]

by Holt, Kevin

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This comprehensive and richly illustrated book, filled with frameworks, tools, and templates, explains how to create a differentiation strategy—a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors.

image of Differentiation Strategy : Winning Customers by Being Different
9781032222325
  • ฿1,565.00 Online Price
  • ฿1,408.00 Kinokuniya Privilege Card Member Price
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Item Type English Books (Paperback)
Publication Date 2022/06
Publisher Routledge (GB)
ISBN 9781032222325
Size/Pages 270p

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