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Building Brand Communities : How Organizations Succeed by Creating Belonging [Hardcover]

by Jones, Carrie Melissa / Vogl, Charles H.

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"An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships"--

image of Building Brand Communities : How Organizations Succeed by Creating Belonging
9781523086610
  • ฿768.00 Online Price
  • ฿691.00 Kinokuniya Privilege Card Member Price
  • Availability Status : Available for order from suppliers.
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Item Type English Books (Hardcover)
Publication Date 2020/06
Publisher Berrett-Koehler Pub (US)
ISBN 9781523086610
Size/Pages 246p

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