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Big Data at Work : Dispelling the Myths, Uncovering the Opportunities [Hardcover]

by Davenport, Thomas H.

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We know companies are awash in data; and we know mining and using this data in the right way can turn a mediocre company into a winning one. So how, as a leader, do you make that happen? This book gives managers a concise, nontechnical overview of big data and explains how to exploit the new opportunities it creates.

image of Big Data at Work : Dispelling the Myths, Uncovering the Opportunities
  • ฿1,095.00 Online Price
  • ฿985.00 Kinokuniya Privilege Card Member Price
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Item Type English Books (Hardcover)
Publication Date 2014/02
Publisher Harvard Business School Pr (US)
ISBN 9781422168165
Size/Pages 228p

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