Aaker on Branding : 20 Principles That Drive Success [Paperback]
An expert presents in a compact form the 20 essential principles of branding that will lead to the creation of strong brands.
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TABLE OF CONTENTS
- (Honest) Truth ab...
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- Mindset - Updated...
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- IT Auditing : Usi...
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- Principles for Na...
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- Catalyst : How to...
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